Aram MP3 represented Armenia in the Eurovision Song Contest in 2014. Since then he has joined the panel of experts on Armenian national selection show Depi Evratesil and has now teased the release of his new single ‘Asa’ with accompanying music video. Check it out here.The video sees the singer enter the ring with a female boxer, who gets the better of him. Aram MP3 has come under criticism for this video and in particular the borderline sexist depiction of the female boxer.
In the video the female boxer’s coach applies make up to her after a few rounds in the ring with Aram, rather than tending to her wounds. Further to this, the female boxer’s motivation to beat Aram MP3 comes from his breaking of one of her finely manicured nails.
Additionally the very fact that the ‘You’re Not Alone’ singer is in the ring with a woman in the first place is also controversial given that it depicts male violence against women for comedic purposes.
Watch the video below and share your thoughts.