Justin Timberlake has quite the impressive resume:*NSYNC legend. Solo Global Superstar. Curls for Days. Double Denim Offender. Rubbish Actor. Dance Floor Extraordinaire. Britney’s Ex. But now he is set to add another feat to that list. Justin ‘JT’ ‘Trousersnake’ Timberlake will perform his new single ‘Can’t Stop the Feeling’ live for the first time as part of the Eurovision Grand Final. When you ask? It’s Gonna Be May! On Saturday 14th May, to be more precise.
The announcement was made earlier today and is a landmark occasion for the Contest. For the first time ever in the contest’s history, a global superstar from a non-competing nation will perform on the Eurovision stage. The song was executively produced by Swedish native Martin Osterdahl who says he is “…proud to welcome one of the world’s greatest artists [to Eurovision]! It is an honour and an inspiration to all of us”.
This decision is not the first time that we have seen a guest performer from a nation outside the Eurovision family. In 2014 Australia were invited to perform during one of the semi finals, as a reward to the loyal Eurovision fan base in the country. The aussies sent Jessica Mauboy to perform and the following year it was announced that Australia would be invited to compete in the contest proper with Guy Sebastian. Due to their good result (placing fifth) and warm reception from Eurovision fans Australia were invited back to compete again in 2016.
Many are beginning to speculate that the move to include Timberlake could mean that USA could compete in future contests. Add this to the growing popularity of the Contest in the US and the fact that LGBT channel Logo TV recently acquired the broadcast rights to air the Contest this year, Eurovision may have found a reputable home for Eurovision in America. Nothing has been confirmed as to whether USA will be competing in Eurovision in future, this is merely speculation, but I don’t know- watch this space.