Armenia have a strong track record at Eurovision. Since first competing in 2006, they have managed to qualify for the final every year except in 2011. They have six top ten finishes and their best result is fourth in 2008 with ‘Qele Qele’ by Sirusho and again in 2014 when Aram MP3 lost out to Conchita with ‘Not Alone’, despite being an early favourite. Last year saw Armenia form a supergroup from Armenian Diaspora all over the world called Genealogy. ‘Face the Shadow’ however only managed to score 34 points and finished in 16th place.
Armenia’s Eurovision plans for 2016 are not as ambitious as last year, instead they have opted for an internal selection which sees Iveta Mukuchuyan named as their entry. The details of the song she will sing have yet to be announced but we expect this to be revealed early next year.
So who is Iveta and what can we expect from her in Stockholm next year? Iveta is well-versed in reality talent television shows. Not only has she competed in Hay Superstar (The Armenian version of Pop Idol), she has also competed in the Voice of Germany. Iveta finished in fifth place in Hay Superstar, and was the winning artist for her mentor on the Voice of Germany and finished second overall in the competition.
So the girl can sing, but what type of genre can we expect from her? Well, her first single as a lead artist ‘Right Way to Love’ is a mid-tempo ballad while follow up singles released earlier this year ‘Yar Ari’ and ‘Simple Like a Flower’ are similar in pace but the latter has a more husky vocal with R n B overtones with some saxophone and bizarrely some flutes.
Iveta has also collaborated with Lazzaro on two songs: autotuned ‘Freak’ and party banger ‘Summer Rain’ which are more up tempo dance songs. It will be interesting to see which style her Eurovision entry will take.